Geat.fig

In today's fast-paced digital economy, financial management has grown increasingly complicated. Consumers are juggling a variety of financial responsibilities, including sending money to friends and family, saving for the future, and maintaining different subscription services. Traditional banking solutions and existing fintech products frequently fail to deliver a consistent, integrated experience for these different financial demands. This leaves a big void in the market for a comprehensive fintech solution that can simplify and improve how customers manage their money.

Guiding principles

Throughout the process of designing this product, simplifying things was at the heart of every pixel moved. A lot of products out there tend to present all features at once which overwhelm the users. Everything is right there whether they are needed or not.

So I made the decision to make the basics accessible at fingertips and cut out any distraction.

With key principles identified, it is time to incorporate it into the designs.

Drum rolls !!!!

An intuitive homepage

With simplicity at heart, it lead to exploring options on how simplified and uncluttered the home page has to be. After exploring variations of the homepage, I arrived at this.

From the homepage customers can view their balance, recent transactions and have quick access to core functions.

By clicking on more from the "balance" card, users can access other functionalities of the app.

Sending payments on Prime

Sending money is one of the most important feature on a fintech app.

In Prime, users can send money to a username (users with a Prime account) and to a bank account.

In designing this page of the send money flow, users should be able to view who they've selected to send the money to from the previous flow and their current balance so as to ensure that payments are not misdirected.

Splitting payments on Prime

Splitting bills on Subtify can be done automatically (equal split) or manually (custom split).

To split a bill, users have to select the transaction they wish to split and then add members to the bill. The bill's members are then sent a split request.

Splitting a bill automatically (equally) implies that each member of the bill pays the same amount.

The custom split is used when someone wishes to pay a significant portion of the bill. Users can allocate an amount to each bill member here.

Transaction history details

During the course of research, I found out that customers find it difficult to decipher transaction details because it lacks clarity.

The first entry point for users to see their transaction details is from the home page containing the transaction history card. I opted to enhance the design by making the copy of the transactions clear with some icons defining the transaction.

I included extra details about the transaction for the detailed view. Users can organize their transactions here as well.

Subscription Management

I designed a subscription management tool that lets users track, organize, and regulate their subscriptions.

Subscriptions are added based on the payment made by the debit card linked to the user's account.

Users can also split payments for their subscriptions with friends.

Saving on Prime

Saving on Subtify is done through creating vaults. Users can save as they want through "Quick save" and "Fixed savings"

Quick Save allows users to save as much as they wish, automate their vaults, set targets, and ask others to join a saving plan to help them reach their objectives faster.

With fixed deposit, users can set aside some sum of money to save for a period of time so as to accrue interest.

Rewards

In order to increase customer motivation I designed a reward system that allows customers perform tasks, earn "Scoins," and then redeem their "Scoins" for cash.

"FinTech's gamification method makes money management more fascinating, accessible, and enjoyable by combining financial service components with game design."

Budgeting & Analytics

During the design process of the app's budget and analytics tab, users' ability to comprehend their spending habits at a glance was emphasized.

When you create a budget on Subtify, there are predefined categories and subcategories. For example, a housing category has subcategories such as rent, electricity, and maintenance. This enables effective budgeting.

Working on this project was an excellent learning opportunity for me. As a designer, I was confronted with several problems and impediments that prompted me to use my abilities and experiences to come up with innovative solutions.

One of the issues I encountered when working on this software was designing the send money flow. I had to find a way to fuse in the recipient, wallet balance, as well as some other important information, onto a single screen. At the end of the day, I was able to create a less cluttered screen. This sounded like a W in my books!!!

I learnt a lot from this project, and I'm convinced that it will help me continue to grow and improve as a designer.